EXTRA EXTRA! READ ALL ABOUT IT!

I bet you can HEAR the cast of Newsies shouting, "EXTRA! EXTRA! READ ALL ABOUT IT!"

It's not a call you hear in the wild anymore . . . but boy did it get attention and sales! 

If you're a badass, conscious entrepreneur offering a service like life coaching, a course, breath work, reiki, astrology, leadership development . . . it can be tricky to translate the power of your work into words that make people whip out their wallets.

The truth is, if people don't understand ASAP - within seconds of landing on your website - what you can do for them - they're gone.

So let's fix that. Welcome to HEADLINES 101. Let's make your website freaking fabulous.

1. WRITE FOR THE SCANNERS. Most people are reading on their phones and tablets, and they scan the headlines first. Once they find a good reason, they'll go back and read the rest of your site. Take out a pen and paper and write down only your headlines. Do they tell the story? Is it clear what you do, and that you relate to them? If you had no more copy on your site, do the headlines say enough? 

2. REWRITE "Is this you?" and "Imagine if" headlines. These types of headlines are an awesome start but you're here to stand out. Instead of "Is this you?" followed by a bunch of pain points, use the headline to ooze that you understand them. "Mama, are you tired of running on cheap coffee and fumes? Keep reading".  Instead of "Imagine if..." try "Sunlight pours through your window and you wake up without an alarm . . . and then..." followed by the body copy.

3.  USE A STATISTIC. If you really want to create a need for your service but don't want to be a sleazeball about it, lead with a statistic on your home page. For example, pull a statistic about how much women are still making on the dollar if you're a leadership coach. Then, position yourself as the person to help them smash that stat in your body copy.

 HAVE FUN in your headlines! Don't be shy - this is where people will get to know you at-a-glance. Be yourself, be clear about what you do, and finally: 

4. IF I COULD LIFT THAT HEADLINE OFF YOUR SITE AND PUT IT ON SOMEONE ELSE'S, IT'S NOT DOING YOU ANY GOOD. 

LOTSA COPY LOVE... 

XO

JJ

PS: If you want to learn how to write killer copy without having to get a master's in journalism, get on the wait list for INKED: Copy School for Badass, Conscious Entrepreneurs. In 6 weeks, you'll know and practice all the basics you need to write awesome, personality-driven, effective copy  - or, how to evaluate if AI is giving you the goods :) (I know you're using it. It's all good. You're not cheating on me).