Put the CALL in "CALL TO ACTION"

Here's the whole speech, my entrepreneur friend: 

"Aye, fight and you may die. Run and you'll live -- at least a while. And dying in your beds many years from now, would you be willing to trade all the days from this day to that for one chance, just one chance to come back here and tell our enemies that they may take our lives, but they'll never take our freedom!!!"

~Braveheart

Now THAT'S a speech puts the CALL in "CALL TO ACTION". 

In this case, the action was to run into battle and face the very likely prospect of death.

You're probably just asking your audience to enroll in your service, group, or course - so you've got this! 

Let's talk about CALL TO ACTION as more than just another tactic. We're familiar with CTAs like: 
Enroll Now
Click Here to Register
Leave a comment
Yes! I want in!
Reserve Your Seat
Read The Latest Blog
...and so forth.
All very clear, very obvious ACTIONS. DO THE THING.

But what about the CALL?

The CALL is your fierce conviction that your audience can have the thing they desire, that they deserve it, and that yes, it is for THEM too.

The CALL is your love, your advocacy, and your passion.

The CALL puts the EMOTION, the core need, the wake-the-fuck-up-and-click-the-button kind of bucket of cold water words that you believe they need to hear. 

The CALL comes BEFORE the action - but most entrepreneurs are missing it and leaving engagement - and the chance to serve - on the table. 

EXAMPLE: 
From a sleep coach:
CALL: "Mama, 'I'll sleep when I'm dead' is BS. It's society's way of divorcing you from your own well-being. You CAN and you WILL sleep through the night because your needs are as important as your baby's and your spouses needs. 
 
TO ACTION: It starts TONIGHT - download my FREE guide: 5 Simple Shifts to Start Getting the Sleep You Deserve ASAP.

The CALL is speaking into the heart of your audience.

It is your leadership in showing them the path to what you KNOW is possible.

Isn't that waaaay more fun than "Leave a .gif describing your weekend, tee-hee?"

Your work is deep. Transformative. Game changing.

Let every single word you use show the world just how beautiful the world could be for them.